A high bar for a discerning private equity firm
Altas Partners
In shaping a new brand identity for Altas, a notable private equity firm established in 2012, we honed in on their distinctive investment approach. Our strategic branding highlighted the firm’s specialization in selectively acquiring interests in high-quality and hard-to-replicate businesses with significant growth potential. Headquartered in Toronto, Altas manages over $10 billion, earning trust and credibility with their new brand image as the preferred choice for management teams and founders.
Our brand refresh included new core elements like a bespoke colour palette, typography style, custom photography, and a new logo and monogram. Templates and working files were also created for a variety of print and digital business and communication tools.
“At Altas, we maintain a high bar. When updating our brand image, we wanted to work with a renowned design firm. Clear Space brought a high-level of creativity with a strategic mindset. They understood our nuanced positioning, helping us express our distinct position in the market.”
Andrew Sheiner, CEO & Managing Partner, Altas
