Project Scope

Persona Development
Content Mapping
User Experience Design
Wireframe & Prototype
Visual Design
Project Management

Searching Made Easy

As a leading promoter of financial literacy and the one source for all matters relating to banking in Canada, the Canadian Bankers Association needs to present a high level of professionalism and credibility while also being current, dynamic and relevant. Especially on the web. They needed to take a “content first” approach; amalgamate their financial literacy program sites Your Money Students and Your Money Seniors, and update their online brand image. Enter Clear Space.

After a web audit we discovered content duplications. The navigation was confusing preventing users from getting to articles quickly. We recommended a simple, filter-based design enabling users to find the information they seek in the least amount of steps. Our new design displays all content in a “card-based” system, filtered by a robust search tool. Extensive content mapping and user experience testing informed our design decisions to produce a site with simplified navigation, increased functionality and maximized user satisfaction. All while providing a visually-rich web experience.