A Small Shift Can Make a Big Impact
For more than 18 years, Moveable Online was the sister company to Moveable Inc., the print production shop. Both companies aimed to collaborate with and service graphic designers to produce high-quality print and web projects. With the increasing opportunities of digital, Moveable Online wanted to change from developer to consultancy to help large enterprises leverage technology and transform their businesses. Almost two decades later, Moveable Online was ready to branch off so that they could focus on their key area of expertise. A major rebrand was in order. Enter Clear Space.
Working with their new name, Enginess, we centred the creative strategy around the power of transformation; how a small shift can make a big impact. Every aspect of the new brand image, from logo to imagery and graphics, revolved around an angular shape that supports the notion of shifting to adapt.
The company needed to transform themselves from communications to operations partner. That meant ensuring the tone and manner of the new brand reflected one of a broad-based business consultancy, and not a typical digital agency. Moveable Online was reborn to help clients be future-ready.