A Small Shift Can Make a Big Impact
For more than 18 years, Moveable Online was the sister company to Moveable Inc., the print production shop. With the increasing opportunities of digital, they wanted to change from developer to consultancy; helping large enterprises leverage technology and transform their businesses. Almost two decades later, Moveable Online decided to branch off and focus on their key area of expertise. A major rebrand was in order.
Working with their new name, Enginess, we centred the creative strategy around the power of transformation; how a small shift can make a big impact. Every aspect of their new brand image, from logo to visual style, revolved around an angular shape that supports the notion of shifting to adapt. Enginess needed to transform themselves from communications to operations partner. That meant ensuring the tone and manner of the new brand reflected one of a broad-based business consultancy, and not a typical digital agency. Moveable Online was reborn on a mission to help clients be future-ready.