Reframing the Conversation
Navigator is a high stakes communications firm that advises some of the world’s most influential people and brands. The firm’s reputation has grown along with the company, with new offices opening across Canada and the UK. What wasn’t keeping up was its brand image.
Navigator understands the power of images and style. And that contracts are often won or lost on perception. While Clear Space was originally brought in to help fix an inconsistent brand application, we took a step back and helped the firm see that its identity no longer supported what the company was today. We created a new brand image that better reflects the Navigator story and what its work is all about. The open frame of the logo supports the notion that Navigator’s clients should never feel boxed in, and that there is always an opportunity to provide a different angle, a chance to reframe the conversation, and a way forward to ensure that their clients’ story is heard.