Project Scope

Visual Identity
Illustration
Copywriting
Branded Environment

What You Can Do

The University of Toronto has a variety of world-class sports and recreation facilities including the Goldring Centre for Athletics, a brand new multi-million dollar venue. The challenge? Students didn’t know all the facilities were accessible to them. Word needed to get out. The Faculty of Kinesiology & Physical Education challenged Clear Space with creating an engaging awareness campaign.

Our goal was simple. Create a fun, approachable campaign that would connect and inspire students of all abilities to use the facilities, join an activity program, or just drop in and play a sport with friends. We developed a visual identity of unique illustrations that evoke friendliness, approachability and inclusiveness. We paired these with off-beat headlines and a call-to-action to “come see what you can do”.